SEGA of America today announced a collection Sonic the Hedgehog products inspired by Paramount Pictures’ upcoming live-action feature film, coming to theaters nationwide on February 14, 2020. Sonic fans of all ages can look forward to an array of merchandise including toys, collectibles, apparel, publishing and much more in celebration of the Blue Blur’s landmark debut on the silver screen.
“We’re thrilled to commemorate this momentous event in Sonic’s history by releasing a special line of merchandise tied to the Sonic the Hedgehog film,” said Ivo Gerscovich, Chief Brand Officer, Sonic the Hedgehog & SVP Sega of America. “We partnered with some of the top licensees in the industry to ensure we deliver quality products and can’t wait for our enthusiastic fans to bring the magic of the film back home with them to enjoy for many years to come.”
The Sonic the Hedgehog products include toys & books, apparel & home decor, collectibles, and in-theater promotions. Here’s a breakdown of each:
TOYS & BOOKS: Beginning in January 2020, JAKKS Pacific will offer action-packed playsets and plushies in select territories. Additionally, to coincide with the movie release, select Build-a-Bear Workshop locations will launch specialty plush items and accessories, while Toy Factory and Sega Amusements will release novelty products for amusement parks and attractions in North America and Europe. Beyond toy products, SEGA will also be partnering with Penguin Publishing beginning in December 2019 to support the release of a variety of children’s books.
APPAREL & HOME DECOR: Adult fans can gear up with a selection of apparel and accessories from Bioworld, with youth apparel from Bentex also available at select retailers in Spring 2020. Internationally, TVM Fashion Lab and Cooneen will release a wide selection of apparel and accessories for both kids and adults across EMEA in early 2020. For fans interested in adding a super-Sonic flare to their households, Sonic bedding from Franco will be available in Spring 2020 from select e-tailers.
COLLECTIBLES: Diamond Select Toys and SEGA will launch a highly detailed premium statue featuring an iconic scene with Sonic, available in specialty retailers worldwide in Spring 2020. SEGA Shops e-commerce sites will also introduce a capsule collection of items beginning in January 2020 through the film’s release.
IN-THEATER PROMOTIONS: Global partners Snapco and Latin American partner Ping Solutions will offer in-cinema concessions premiums including drink toppers and popcorn buckets to select theaters in conjunction with the Sonic the Hedgehog movie release.
Sonic the Hedgehog is a live-action adventure comedy based on the global blockbuster videogame franchise from SEGA that centers on the infamously brash bright blue hedgehog. The film follows the (mis)adventures of Sonic as he navigates the complexities of life on Earth with his newfound – human – best friend Tom Wachowski (James Marsden). Sonic and Tom join forces to try and stop the villainous Dr. Robotnik (Jim Carrey) from capturing Sonic and using his immense powers for world domination. The film also stars Tika Sumpter and Ben Schwartz as the voice of Sonic.
Fowler is directing the Sonic the Hedgehog movie from a script by Patrick Casey, Josh Miller and Oren Uziel. Neal H. Moritz (Fast & Furious films), Toru Nakahara, and Takeshi Ito are producing. The co-producers are Dmitri Johnson and Dan Evans, and the executive producers are Hajime Satomi, Haruki Satomi, Masanao Maeda, Toby Ascher, Nan Morales and Tim Miller.