For the 2020 Super Bowl, Pringles is returning for the third year in a row, but this time in partnership with the biggest pop culture hit around, Adult Swim’s award-winning series Rick and Morty. Pringles will this year test the limits with Rick and Morty, in a humorous, mind-bending animated spot. And because of the intense fandom around Rick and Morty, the partnership will feature a flavor of their very own – Pickle Rick.
To pay homage to the viral hit episode “Pickle Rick” — in which mad scientist Rick Sanchez turns himself into a pickle to avoid family therapy — Pringles is launching a special edition, collectable Pickle Rick flavor inspired from the award-winning series. These crisps hit shelves coast to coast timed around the Super Bowl, but only in our universe (C-137).
“We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following,” said Gareth Maguire, senior director of marketing for Pringles. “We hope the new special edition Pickle Rick flavor will be a hit with the show’s fans.”
The thirty-second spot is created by Adult Swim in partnership with Grey Group and will air during the second quarter of the game. The ad will be supported by a fully integrated marketing campaign including PR, digital, social media, e-commerce and product sampling.
“We’re very thoughtful about who we partner with around Rick and Morty and we couldn’t be more pleased with our new relationship with Pringles,” said Jill King, senior vice president, marketing and partnerships, Adult Swim. “Not only are the Rick and Morty show creators making a hilarious spot for the Big Game, we’re extending this partnership in really exciting ways, all year long. Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles.”