Greed tells the story of self-made British billionaire Sir Richard McCreadie (Steve Coogan), whose retail empire is in crisis. For 30 years he has ruled the world of retail fashion – bringing the high street to the catwalk and the catwalk to the high street – but after a damaging public inquiry, his image is tarnished. To save his reputation, he decides to bounce back with a highly publicised and extravagant party celebrating his 60th birthday on the Greek island of Mykonos. A satire on the grotesque inequality of wealth in the fashion industry, the film sees McCreadie’s rise and fall through the eyes of his biographer, Nick (David Mitchell).
The film was directed and written by Michael Winterbottom. Produced by Damian Jones, Greed also stars Asa Butterfield, Sophie Cookson, Dinita Gohil, Jamie Blackley, Shanina Shaik, Tim Key, and Sarah Solemani. The production companies include Sony Pictures, Film4 Productions, Revolution Films, and DJ Films.
The movie had its world premiere at the Toronto International Film Festival on September 7, 2019.
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