Netflix has announced the first cast members of thriller series Clickbait, which has started filming at Docklands Studios in Melbourne, Australia with support from Film Victoria. Joining the series are Zoe Kazan (The Big Sick, Ruby Sparks), Betty Gabriel (Get Out, Counterpart), Adrian Grenier (Entourage, Affairs of State), and Phoenix Raei (Stateless, The Heights).
An eight-episode scripted limited series, Clickbait is a character-based thriller which explores the ways in which our most dangerous and uncontrolled impulses are fueled in the age of social media and reveals the ever-widening fractures we find between our virtual and real-life personas.
Kazan will play Pia Brewer, a young woman desperate for answers in the search for her missing brother in a case that has become a media sensation. Gabriel is Sophie Brewer, an Oakland woman struggling to keep her family together as they become the subject of the biggest media story in the nation. Grenier portrays Nick Brewer, who has a seemingly perfect life – a loving wife, two sons, and a beautiful home. His life is derailed when he becomes a part of this bizarre crime. And Raei plays Roshan Amir, a detective with the Oakland Police Department who finds himself at the center of a media storm as he investigates this case.
Australian-based Matchbox Pictures and Tony Ayres Productions (TAP) together with Heyday Television will produce the NBCUniversal International Studios series for Netflix. Tony Ayres (The Slap) will serve as co-creator, showrunner, and executive producer. Christian White will serve as co-creator, co-producer, and writer. Brad Anderson (The Sinner) will serve as lead director with Emma Freeman (Glitch, Stateless) joining as second block director.
David Heyman (Once Upon a Time in Hollywood, Harry Potter, Gravity) will serve as a NWEP through his UK based production company, Heyday Television. Tom Winchester (The Capture) will serve as executive producer for Heyday Television. Tom Hoffie (Wanted, Love Child) and Joanna Werner (Riot, Secret City) serve as producers.
Clickbait has been made possible through funding provided by the Australian Federal Government’s Location Incentive program to support the Australian film industry, in addition to the Victorian Government’s Film Victoria Production Incentive Attraction Fund.