The CW and its digital platforms will be the exclusive streaming home for the full current seasons of each of its new series going forward, beginning with this season’s Batwoman, Nancy Drew and Katy Keene, it was announced today by Mark Pedowitz, President, The CW Network, during The Television Critics Association’s summer press tour.
Beginning with the 2019-2020 season, The CW will exclusively stream every episode of its new series the day after broadcast throughout the season, so viewers can catch up at any point during the season on CWTV.com and The CW app. After the season finale of each new show, the full season will be available to binge on The CW’s digital platforms until 30 days prior to the start of the next season. Once inside the 30-day window, The CW will have a rolling five episodes of its new shows on its streaming platforms until the following season’s episodes become available.
For The CW’s returning series (premiering prior to the 2019-2020 season), the network will continue to have a rolling five episodes on its digital platforms the day after broadcast on the network.
The CW digital platforms – CWTV.com, The CW app and CW Seed – are all completely free to the consumer, with no subscription, login or authentication required, and fully ad supported.
“We are incredibly excited to offer our viewers the full stack of our new shows on our preeminent A-VOD digital platforms, giving them the chance to catch up on these shows from the beginning at any point during the season, for free and without authentication,” said Pedowitz. “By being the exclusive in-season streaming home for our new series going forward, it also provides us with more information about how viewers are consuming our programming, how we can engage with them, and create even more multiplatform sales opportunities for advertisers.”
In related news, CW Seed has acquired off-season streaming rights to Pop TV’s Primetime Emmy Award nominated comedy series Schitt’s Creek. “We love everything about ‘Schitt’s Creek’ – the comedy acting, writing as well as the show’s binge-ability. All of which are perfect for the CW Seed audience,” said Rick Haskins, Executive Vice President, The CW. “We’re excited to help expand the awareness and hope to generate new fans of this brilliant series on our free, ad-supported platform.”
Schitt’s Creek, a character-driven, half-hour, single-camera scripted comedy series, is co-created by two-time Emmy Award winner Eugene Levy and Daniel Levy. The series’ ensemble cast includes Eugene Levy, Emmy Award winner Catherine O’Hara, Daniel Levy, Annie Murphy, four-time Emmy Award winner Chris Elliott, Emily Hampshire, Jennifer Robertson, Noah Reid, Dustin Milligan, Sarah and Karen Robinson. The series follows a wealthy family who suddenly find themselves broke and forced to live in Schitt’s Creek, a small town they once bought as a joke.
Schitt’s Creek will premiere its sixth and final season on Pop TV in the US in early 2020.