Capital One announced today a multi-year partnership with 10-time GRAMMY Award-winning global artist Taylor Swift. The new partnership will be brought to life over the coming years with a variety of special access opportunities exclusively for Capital One customers and more.
The partnership launches with the release of the below television commercial highlighting the Capital One Savor card, which allows customers to earn unlimited 4% cash back on dining and entertainment purchases. Building off the current Savor card advertising campaign, the new commercial features Taylor Swift, her record-breaking song “ME!” from her new album Lover and highlights how the Savor card rewards customers for going out with friends and family.
To celebrate the new partnership and the August 23 launch of Taylor Swift’s 7th studio album, Lover, Capital One will offer its cardholders the opportunity to pre-order an exclusive album bundle that includes a digital Standard Edition of Lover and a one-of-a-kind Taylor Swift t-shirt. Capital One cardholders can pre-order this album bundle by visiting TaylorSwift.com/CapitalOne.
“We are beyond thrilled to begin this partnership, as we know our customers are passionate about unforgettable entertainment experiences like those Taylor Swift consistently creates for her fans,” said Marc Mentry, Chief Brand Officer at Capital One. “Capital One is always looking for ways to give our customers the best, most exclusive access and this partnership with Taylor Swift will allow us to do that.”
In related news, Swift will also be honored at Teen Choice 2019 with the first-ever Icon Award. The two-hour live event airs, for the first time in Teen Choice history, from Hermosa Beach, CA, on Sunday, Aug. 11 (8:00-10:00 PM ET live/PT tape-delayed), on FOX.
As one of the best-selling music artists of all time, with more than 50 million albums sold, Taylor Swift is a pop culture icon whose accolades and achievements go beyond topping music charts and selling out stadiums worldwide. Swift is also one of today’s biggest social influencers, using her voice and platform to inspire and create positive change.
Teen Choice 2019 is produced by Bob Bain Productions and FOX Alternative Entertainment. Bob Bain and Ashley Edens serve as executive producers.
Taylor Swift also released the lyric video for her new song, “The Archer,” this week. The song, which was written and produced by Swift and Jack Antonoff, will be track No. 5 on the album Lover.