WE tv has released a new trailer for the upcoming documentary Power, Influence and Hip-Hop: The Remarkable Rise of So So Def. You can check it out in the player below.
The prolific career of hip hop mogul Jermaine Dupri and his indelible influence on music over the last 26 years is explored in Power, Influence and Hip-Hop: The Remarkable Rise of So So Def, debuting Thursday, July 18 on WE tv. In addition, Dupri will celebrate the world premiere of the documentary special on Sunday, June 23 at SeriesFest in Denver, Colorado.
Throughout this one-hour documentary special, we uncover the unique stories that make up the history of So So Def, one of the very few black owned labels from its humble beginnings to multi-platinum success and stardom. Jermaine Dupri’s ability to shape Atlanta’s popular music culture becomes apparent in this riveting journey that has turned him into one of the biggest music moguls of our time. Dupri’s mission has always been to create a universal platform through music not only in urban communities but around the world. Today, he’s achieved just that. The documentary features never-before-seen archival footage and original interviews with Dupri’s contemporaries including Mariah Carey, Usher, Snoop Dogg, Will.I.Am, Da Brat, Bow Wow and Nelly.
In 1992, Jermaine Dupri introduced to the world an 11 and a 12 -year-old who wore their pants backwards by the name of Kris Kross. In February of that same year their first song “Jump” was released and immediately soared to #1 on the pop charts remaining for 8 weeks. This accomplishment labeled Jermaine as a 19-year-old wunderkind and super-producer. With over 400 million records sold to date, Dupri, a member of the Songwriters Hall of Fame is one of most successful producers in the music industry. His career milestones include the release of several platinum recordings as CEO of So So Def, winning numerous awards including a Grammy for Best R&B Song, and being honored with an ASCAP Golden Note Award, given to composers and songwriters who have achieved extraordinary milestones. Now, over twenty-five years later, after the continued success of developing other teen stars and iconic So So Def artists such as Xscape, Usher, Da Brat, TLC, Bow Wow and more, Jermaine is still on the scene and celebrating his legacy and more than 25 years of So So Def.