Friday, May 24, 2019
Home Featured The Third Floor Launches Story Attic, a New Content Initiative

The Third Floor Launches Story Attic, a New Content Initiative


Visualization studio The Third Floor has launched a new creative content collective called Story Attic at The site will feature original digital comics, illustrations, videos and short literature, with science fiction and fantasy themes, designed to be quick views/reads of three to 10 minutes.

“At The Third Floor, we’re a regular contributor to high-profile films and shows for companies like Marvel, Lucasfilm and others,” says Doug Lefler who is spearheading the new initiative. “We have a pool of motivated artists, editors and illustrators who give 100% on their daily work but still find time to write, direct, draw, animate and edit on their own time. With Story Attic we encourage creative composition among our talent, with a platform to quickly showcase the concepts and work. The idea is simple; create a lot of content in formats that are accessible and let followers online tell us what deserves further development.”

Digital comics for Story Attic are presented in the Scrollon format, which was invented by Lefler – whose work as an animator and story artist harks back decades to films like The Little Mermaid — as a way to tell stories without borders or pages. Story writing is being done at The Third Floor, with illustrations by professional comic book artists like Chuck Wojtkiewicz, Anthony Winn and Moose Baumann. The video content is being produced through the company’s editorial department, headed by John Caldwell.

The Third Floor started in 2004 with a handful of dedicated artists and grew into a global company based in L.A. and London, with teams collaborating on productions worldwide.  On projects from Avengers: Infinity War and Star Wars: The Last Jedi to Gravity and Avatar, The Third Floor uses the virtual world to help imagine and plan stories for film, television, games, VR and themed attractions.

All Story Attic content is available free by visiting The digital comics can also be read by downloading the Scrollon app on your iOS device.

Mirko Parlevliet
Mirko Parlevliet has been reporting on the entertainment industry since 1998 and founded to cover movie, TV, video game, music, and theme park news.