Six Flags Rebranding Parks and Launching New Attractions

Six Flags today announced that three of its newest parks will be rebranded as Six Flags parks. Darien Lake, Wet & Wild Splashtown and Wet & Wild Phoenix were acquired from EPR Properties last year. The parks are currently undergoing major renovations and preparing to welcome guests for the 2019 season.

“The Six Flags brand is recognized throughout the world as an industry leader in creating innovative, groundbreaking experiences for guests of all ages,” said Senior Vice President of US Park Operations Tom Iven. “We are proud to have these incredible parks bear the Six Flags name and we are making major investments in all three properties with record-breaking attractions and extensive upgrades including new theming, paint treatments and branded signage, along with updates to restaurant and retail locations. Additionally, Members and Season Pass Holders will have free, unlimited visits to these parks and Six Flags theme parks throughout North America.”

Darien Lake near Buffalo, NY, will become Six Flags Darien Lake. New for 2019, the park will introduce Six Flags SkyScreamer, the tallest attraction in the state of New York. This exhilarating swing ride will serve as the region’s iconic, new symbol, towering 242-ft. above the park as it spins 32 guests round and round at 35 miles per hour. Six Flags Darien Lake includes a theme park, waterpark, campground, hotel, and a 21,000-seat amphitheater.

RELATED: New Six Flags Attractions Announced for 2019

Wet & Wild Splashtown, Houston’s largest waterpark, will be rebranded Six Flags Hurricane Harbor Splashtown. This season, the park will debut Wahoo Wave—an innovative, new six-story water slide. This adrenaline-packed attraction sends four riders into near vertical motion as they experience extended hang times and zero g-forces. Riders plunge 30 feet straight down before sweeping across the top of a massive waterfall, then descending into a refreshing pool below. The expansive waterpark will also debut a new Caribbean theme and major improvements throughout. Hurricane Harbor Splashtown features more than 48 lush acres and a wide selection of thrilling water slides and attractions including two children’s areas.

Wet & Wild Phoenix, the largest waterpark in Arizona, will be rebranded Six Flags Hurricane Harbor Phoenix. New for 2019, the park will debut a fresh, new look with extensive Caribbean theming, an updated dining area, expanded seating and numerous other upgrades. The 35-acre property features more than 30 award-winning slides, rides and attractions—many voted top 10 in the nation. The park also offers a junior section with kid-friendly versions of some of its most thrilling attractions.

Six Flags Great Escape Resort in New York recently announced that its outdoor waterpark will be rebranded Hurricane Harbor for the 2019 season. The park will introduce two brand-new family attractions: Bucket Blasters, where riders will spin around in barrels for a good old-fashioned water gun battle and Shipwreck Cove, a fun activity pool with interactive water sprays, geysers, and fountains for hours of water play entertainment.

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