NFL’s The 100-Year Game Wins USA Today’s Super Bowl Ad Meter

USA Today announced that the NFL’s “The 100-Year Game” was voted the winning commercial of USA Today’s 31st Annual Ad Meter, which tracks the public opinion surrounding Super Bowl ads. The commercial with the highest average rating in this year’s competition features some of the biggest stars in NFL history engaging in a comedic brawl over a golden football while attending a black-tie dinner to celebrate the league’s upcoming centennial season. This is the first time that the National Football League has finished first in USA Today’s Ad Meter.

Voting took place on the Ad Meter platform at admeter.usatoday.com starting on Wednesday, January 30, at noon ET and ending after the game at 1 a.m. ET/10 p.m. PT. There were tens of thousands of registered panelists, and panelists were required to rate every eligible national Super Bowl ad that aired between the coin toss through the end of game regulation, including halftime. The ad with the highest average score on the 1-10 scale was declared the winner.

The top five ads, as rated by the 2019 Ad Meter panelists, are:

NFL, “The 100-Year Game,” 7.69 (watch above)

Amazon Alexa, “Not Everything Makes the Cut,” 7.34

Microsoft, “We All Win,” 7.07

Hyundai, “The Elevator,” 7.05

Verizon, “The Coach Who Wouldn’t Be Here,” 6.95

You can click here to see the full results and you’ll find more of the movie and TV Super Bowl spots here.

Previous Ad Meter winners and ratings include:

2018 – Amazon – Alexa Loses Her Voice – 7.18
2017 – Kia – Hero’s Journey – 7.47
2016 – Hyundai – First Date – 6.90
2015 – Anheuser-Busch – Lost Dog – 8.10
2014 – Anheuser-Busch – Puppy Love – 8.29
2013 – Anheuser-Busch – Budweiser Brotherhood – 7.76
2012 – Frito-Lay Doritos – Man’s Best Friend – 8.82
2011 – Tie – Bud Light – Dog Sitter Puts Dogs to Work; Frito-Lay Doritos – Dog’s Revenge for Doritos Teasing – 8.35
2010 – Mars Snickers – Betty White and Abe Vigoda in Casual Football Game – 8.68
2009 – Frito-Lay Doritos – Crystal Ball Sees Free Doritos – 8.46
2008 – Anheuser-Busch – Dalmatian Trains Clydesdale to Make Beer Wagon Team – 8.73
2007 – Anheuser-Busch – Crabs Worship a Cooler of Budweiser on the Beach – 8.56
2006 – Anheuser-Busch – Secret Refrigerator Stocked with Bud Light – 8.39
2005 – Anheuser-Busch – Pilot Jumps Out of Airplane for Bud Light – 8.65
2004 – Anheuser-Busch – Owners Demonstrate How Their Dogs Fetch Bud Light – 9.04
2003 – Anheuser-Busch – Replay – 8.99
2002 – Anheuser-Busch – Satin Sheets – 9.11
2001 – Anheuser-Busch – Cedric’s Dream Date – 8.63
2000 – Anheuser-Busch – Rex the Dog Recalls His Worst Day – 8.09
1999 – Anheuser-Busch – Separated at Birth – 8.01
1998 – Pepsi – Flying Geese – 9.08
1997 – Pepsi – Dancing Bears – 8.22
1996 – Pepsi – On Security Camera, Coke Driver Nabs a Pepsi – 9.42
1995 – Pepsi – Boy Gets Sucked Into Bottle – 9.66
1994 – Pepsi – Chimp Escapes Lab, Hits the Beach – 9.34
1993 – McDonald’s – Jordan and Bird Shoot Hoops – 9.00
1992 – Nike – Bugs Bunny and Michael Jordan Team – 8.51
1991 – Diet Pepsi – Ray Charles’ New Jingle Catches On – 8.52
1990 – Nike – Famous Announcers Call Imaginary Game – 8.17
1989 – American Express – Dana Carvey and Jon Lovitz Travel to the Super Bowl – 7.52