Fans of The Big Lebowski and Sex and the City rejoice — Stella Artois is bringing back The Dude and Carrie Bradshaw this Super Bowl Sunday in a big way. The iconic characters will grace TV screens across the country during the Big Game, encouraging viewers to reach for a Stella instead of their “usual” drink to help end the global water crisis as part of the brand’s long-standing partnership with Water.org.
844 million people around the world are living without access to clean water. Jeff Bridges is buckling up his jellies, and Sarah Jessica Parker is slipping into her Manolos, to show America how the simple act of ordering a Stella can help change this. In Stella’s epic new commercial “Change Up The Usual,” which is part of the brand’s larger “Pour it Forward” campaign with Water.org, the iconic pair are swapping out their signature drinks — a White Russian and a Cosmo — for a Stella to show how easy it is to help transform someone’s life with access to clean water.
“At his core, El Duderino would want to do the right thing. Especially when it’s as easy as ordering a Stella,” said Jeff Bridges. “What better time to bring him back than to help change the lives of people living without access to water, simply by switching up your order. Together with Stella, we can help make a big impact… and that’s something The Dude would abide, man.”
The spot, created by Mother New York, follows the aftermath of what might happen if Carrie changed up her usual drink of choice — her Cosmo — causing an uproar at the bar that quickly escalates as the word spreads. As the dust settles, The Dude joins Carrie and opts for a Stella instead of his signature White Russian, too. The two “cheers” and enjoy their Stellas, knowing they’re helping to provide access to clean water for those living without it.
“What a joyful experience it’s been to collaborate with Stella Artois on bringing Carrie back for a good and important cause,” said Sarah Jessica Parker. “It is my hope that these two worlds colliding will inspire people everywhere to switch up their drink for a Stella and join us in helping end the global water crisis.”
For a limited time, every Stella Artois sold triggers a donation to Water.org to help provide access to clean water for someone in need.
- Every six-pack sold gives access to 6 months of clean water for one person in the developing world.
- Every twelve-pack sold gives access to 12 months of clean water for one person in the developing world.
- Every pour (or bottle) sold at bars and restaurants gives access to 1 month of clean water for one person in the developing world.
“We know that the global water crisis isn’t an issue that one organization can solve alone. That’s why Stella Artois is partnering with Water.org to help raise awareness and provide an easy way for people everywhere to get involved,” said Lara Krug, VP, Stella Artois. “By pairing Stella Artois with iconic characters during the biggest beer-drinking moment of the year, we hope to inspire people nationwide to follow in The Dude’s and Carrie’s footsteps and choose Stella Artois. This Super Bowl, the simple act of changing up your usual drink will help Water.org change lives around the world.”