According to Walmart, the new campaign uses famous cars to highlight the “magic moment” of the Walmart Grocery Pickup experience: when a Walmart associate loads the customer’s trunk with groceries.
The commercial features vehicles from properties such as Batman, Ghostbusters, Knight Rider, National Lampoon’s Vacation, Jurassic Park, Pixar’s Cars, Dumb & Dumber, Scooby-Doo, The Flintstones, Cinderella, Bumblebee, and Back to the Future.
The company says: “We not only picked ‘famous cars’ from iconic movies we knew would be instantly recognizable to our customers – and launched the campaign during one of the film industry’s most popular awards shows – but we also worked with a variety of different Hollywood studios to gain access to these vehicles. This helped ensure the ‘famous cars’ looked just like what our customers knew from the films, while demonstrating the ease, speed and convenience of the service – and that it’s for everyone, regardless of what car you drive.”
You can watch the extended commercial above and the shorter version using the player below.