Disney Kicks Off #HigherFurtherFaster Campaign for Captain Marvel

Celebrating Earth’s mightiest hero and International Women's Day

Captain Marvel comes to the big screen on March 8, and fans can get in on the action now! To inspire fans and guests to go #HigherFurtherFaster in 2019 in celebration of Earth’s mightiest hero, Disney is launching new offerings at Disney Parks, on shopDisney and at Disney Store retail locations in advance of the film’s U.S. debut on International Women’s Day.

Guests will soon encounter Captain Marvel herself at several Disney Parks locations, starting with Disney Cruise Line next week during “Marvel Day at Sea” sailings, followed by Disney California Adventure park, Disneyland Paris, and Shanghai Disney Resort.

Adding to the excitement, guests can soon strike their most empowering pose and snap photos in front of walls at select Disney locations with the hashtag #HigherFurtherFaster and share them across social media.

Starting today, Captain Marvel products will begin rolling out at retail, so keep an eye out for items from Hasbro, Funko, LEGO, Invicta, Stance, Diff, Bioworld, Fast Forward, Her Universe, Jaya, C-Life and Mad Engine. At shopDisney, fans can shop exclusive Captain Marvel toys, apparel and more, with items arriving at Disney Store retail locations in February.

RELATED: Captain Marvel Exclusive Look Coming January 7, 2019

Disney and Marvel Publishing will also be offering official tie-in material to provide fans some backstory to the film, and Captain Marvel will fly into Marvel games for a special month-long in-game event kicking off in February across Marvel’s console, mobile and PC games.

Set in the 1990s, Marvel Studios’ Captain Marvel is an all-new adventure from a previously unseen period in the history of the Marvel Cinematic Universe that follows the journey of Carol Danvers as she becomes one of the universe’s most powerful heroes. While a galactic war between two alien races reaches Earth, Danvers finds herself and a small cadre of allies at the center of the maelstrom.

Marvel Studios’ Captain Marvel is directed by the writing/directing team of Anna Boden and Ryan Fleck. An all-star collective of accomplished writers penned the screenplay, including Meg LeFauve, Nicole Perlman, Geneva Robertson-Dworet, Liz Flahive & Carly Mensch, and Anna Boden & Ryan Fleck.

RELATED: Captain Marvel Figure Teased by Hot Toys

The film stars Academy Award winner Brie Larson, Samuel L. Jackson, Ben Mendelsohn, Djimon Hounsou, Lee Pace, Lashana Lynch, Gemma Chan, Algenis Perez Soto, Rune Temte, McKenna Grace, with Clark Gregg, and Jude Law.

Kevin Feige is the producer of Marvel Studios’ Captain Marvel. Louis D’Esposito, Victoria Alonso, Jonathan Schwartz, Patty Whitcher and Stan Lee are executive producers, with Lars Winther serving as co-producer/first assistant director and David Grant serving as co-producer.

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Are you ready, 2019? #CaptainMarvel

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