Child’s Play Viral Marketing Kicks Off with Buddi Pre-Orders

Child's Play opens in theaters on June 21, 2019

Child's Play Viral Marketing Kicks Off with Buddi Pre-Orders

On this Cyber Monday, Metro Goldwyn Mayer Pictures and Orion Pictures have launched the BestBuddi.com site, which says you can now pre-order Buddi, who “wants you for a for a best friend!” Of course, you can’t really pre-order Buddi, as the site is viral marketing for the studios’ upcoming Child’s Play, which opens in theaters on June 21, 2019.

The advanced toy comes from Kaslan Corp, and the company’s President and Founder, Henry Kaslan, shared the following message:

“Hello, friends! At Kaslan, we believe that happiness is about more than just entertainment. It’s about being known. Understood. Loved. It is our global mission to continue to create innovative and interactive products designed not only to educate and entertain, but to spread friendship across each and every household in the form of technological interconnectivity.

We at Kaslan take great pride in our unwavering focus to revolutionize technology in ways that positively impact the lives of friends across the world. And this, my friends, is our proudest moment. We’ve taken all of our research and learnings and applied them to create not only the most high-tech and interactive toy on the market, but a companion to be enjoyed by the whole family. Every child is important to us, and every child deserves a best friend, so we at Kaslan made it our top priority to build one.

It is with immense enthusiasm and pride that I introduce to you our most cutting edge, technologically advanced Kaslan product to date. Introducing your new best friend, Buddi. Available for pre-order now, Buddi will be joining housholds across the world starting June 21, 2019.

Thank you, friends!”

The Child’s Play cast includes Aubrey Plaza (Ingrid Goes WestLegionParks and Recreation) as Karen, Emmy and Tony nominee Brian Tyree Henry (AtlantaWidows, If Beale Street Could Talk) as Mike, and Gabriel Bateman (Lights OutAmerican Gothic) as Andy.

Filmmaker Lars Klevberg (Polaroid) is directing from a script by Tyler Burton Smith (Kung FuryQuantum Break video game) that is based on the original motion picture.

Child’s Play follows a mother (Plaza) who gives her son (Bateman) a toy doll for his birthday, unaware of its more sinister nature.

David Katzenberg and Seth Grahame-Smith will produce under their KatzSmith Productions banner. The duo produced last year’s smash hit remake of It, the highest-grossing horror film of all time bringing in $700 million at the global box office. Aaron Schmidt and Chris Ferguson will executive produce.

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