The all-new MTV Spring Break will be held March 19th-21st at the Grand Oasis Hotel in Cancún, Mexico featuring its signature mix of high-energy performances, surprise celebrity guests, and thousands of young people. For the first time, MTV will also concurrently host alternative Spring Break events for the rising tide of young activists who use their free time to give back.
MTV Spring Break is among the most storied franchises in MTV history, having hosted artists from Lil Wayne to P!nk along with thousands of young people in locations throughout the Caribbean and American South. It joins MTV’s fast-growing portfolio of events across the globe, which attract more than half a million attendees each year. From the MTV EMAs, which travel to a new city each year, to the MIAWs in Mexico and Brazil or Isle of MTV in Malta, MTV produces more on-the-ground, live music events around the world than any other global youth media brand.
MTV’s rapid expansion of its live events business marks its latest step to build on its resurgence and diversify and grow beyond cable. MTV currently leads all cable networks in ratings growth, driving its longest streak of growth in seven years.
In June, MTV launched MTV Studios, which develops original series for SVOD and premium partners and recently announced a global reimagination of MTV’s The Real World for Facebook Watch.