“We’re incredibly proud of the creativity and innovations produced by the talented and dedicated teams who worked on FilmStruck over the past two years,” said Turner. “While FilmStruck has a very loyal fanbase, it remains largely a niche service. We plan to take key learnings from FilmStruck to help shape future business decisions in the direct-to-consumer space and redirect this investment back into our collective portfolios.”
FilmStruck, launched on October 19, 2016, was Turner’s subscription on-demand service that offered film aficionados a comprehensive and constantly refreshed library of films, including an eclectic mix of contemporary arthouse, indie, foreign, cult and classic Hollywood films. It was the exclusive streaming home to the Warner Bros. classic film library and the Criterion Collection, which has posted its own reaction to the news.
The official website has updated with the following message:
“We regret to inform you that FilmStruck will be shutting down. Our last day of service will be November 29, 2018, and we are currently no longer enrolling new subscribers.
All current FilmStruck subscribers will receive an email with details about your account and the refund process as applicable. Please see the options below for more information or email the customer service team at [email protected]
We would like to thank our many fans and loyal customers who supported us. FilmStruck was truly a labor of love, and in a world with an abundance of entertainment options – THANK YOU for choosing us.”
The shutting of the service follows two other WarnerMedia digital companies closing down. DramaFever was shut down suddenly on October 16, and Turner also announced that Super Deluxe was closing on October 19.