Square Enix and Coca-Cola have announced they are teaming up to celebrate the upcoming game release of Shadow of the Tomb Raider. This special promotion will include a unique in-cinema experience at select theaters in the United States, Germany and Poland. On September 12, for one day only, fans will be able to experience The Making of a Tomb Raider.
This feature length film follows renowned BASE jumper, climber and mountain biker Clair Marie as she attempts real-world Lara Croft challenges that show what it takes to become a Tomb Raider. The feature will also include a special narrative showcase highlighting the journey of Lara Croft as told through in-game cinematics from the trilogy. For the first time ever, fans can experience the story of Lara Croft’s origin on the big screen. Following this, fans will get to see never-before-seen footage from the upcoming Shadow of the Tomb Raider game. Fans will be able to get tickets here, for this one day-only engagement.
Those lucky enough to get a ticket to The Making of a Tomb Raider will receive a unique in-game reward for Shadow of the Tomb Raider, as well as an opportunity to receive a limited-edition “Coca-Cola Tomb Raider” collectible cup in 75 U.S. theaters at concessions. Also, for a limited-time only, fans will be able to purchase three custom Shadow of the Tomb Raider Coca-Cola or Coke Zero Sugar bottles on CokeStore.com.
In related news, a new video about Lara Croft’s all-new arsenal in the upcoming game has also come online and can be watched below, while details on Shadow of the Tomb Raider‘s New Game Plus have been revealed here.
Experience Lara Croft’s defining moment as she becomes the Tomb Raider. In Shadow of the Tomb Raider, Lara must master a deadly jungle, overcome terrifying tombs, and persevere through her darkest hour. As she races to save the world from a Maya apocalypse, Lara will ultimately be forged into the Tomb Raider she is destined to be.
In the game, you will have to master an unforgiving jungle setting in order to survive. Explore underwater environments filled with crevasses and deep tunnel systems. Outgunned and outnumbered, Lara must use the jungle to her advantage. Strike suddenly and disappear like a jaguar, use mud as camouflage, and instill fear in enemies to sow chaos.
In Shadow of the Tomb Raider, tombs are more terrifying than ever before, requiring advanced traversal techniques to reach them, and once inside they are filled with deadly puzzles.
Developed by Eidos Montréal in conjunction with Crystal Dynamics, Shadow of the Tomb Raider will be available on September 14, 2018 for Xbox One, PlayStation 4, and Windows PC/Steam.